In this article we are going to help you deal with one of the most powerful social media content: video.  Video has become the most engaging form of marketing strategy on social media, and it seems that in 2018 brands have used video advertising to drive awareness and boost the customer journey more than how they could have done with photos and text. Moreover, video is being prioritized by social media platforms algorithms and gaining not just more organic reach, but more likes and engagement than any other type of content. Still not sure about the potential of video marketing? Just…

How to run a successful Influencer Marketing Campaign: steps, pain points, and opposite pairs of a an Influencer Marketing strategy.

In this article we are going to highlight how to solve the main challenges when efficiently running your social media marketing campaigns, and increase your content engagement. It includes a bunch of new innovations to run such campaigns from your mobile phone, while connected with all your teammates and partners. The importance of Storytelling in Social Media Marketing Do you know that 92% of consumers want brands to make ads that feel like a story (Forbes), and 81% of marketers think that the most important element of an effective content campaign is an engaging and compelling storytelling strategy (Optify)? So, what’s the profound reason why…