Swiss Ice Hockey


As governing body of ice hockey in Switzerland, Swiss Ice Hockey Federation (SIHF) manages the amateur and professional games in Switzerland. It includes national teams on junior and senior levels. SHIF was looking in 2016 for a digital strategy to optimize reach of all their content and increase revenue.

The Challenge

The main revenue is based on linear TV rights and classical off-line sponsoring packages. To ensure digital transformation and meet upcoming digital sponsoring needs, new digital business models shall be evaluated. New content strategies, like women hockey league, shall be evaluated.

Our Approach

Levuro worked with it’s proven framework for strategy consulting. Besides interviews with key stakeholders, Levuro benchmarked best practices for digital strategy implementation within international and national associations and clubs. The consulting project covered:

  • Strategic Goals Evaluation
  • Content Strategy for all channels
  • New Business Models and new digital sponsoring packages
  • Data Model including associations and clubs
  • Legal Model including associations and clubs
  • Recommendations and implementation measures

Additionally, Levuro provided operational services including improvements of digital audience flow,  video production and project management.


Levuro consulted successfully the Swiss Ice Hockey Federation on the latest market trends, strategic options and implementation scenarios. Following our recommendations, the digital transformation and strategy have been initiated. A strategic plan for seven years was elaborated together with the management to ensure smooth implementation within the organization.