PORSCHE EUROPEAN OPEN is Europe’s most relevant golf tournament – a few days of technique, precision, aesthetics and passion.
It's all about commitment
2016 was meant to transform PORSCHE EUROPEAN OPEN into a demanding, inspiring and ultimately transformative experience, engaging the world’s top athletes in competing head to head during a few days of tradition, elegance and interactive entertainment.
The task was just as challenging behind the scenes as it was on the front line. The need was clear – a digital solution able to:
- manage content, rights and data
- capable of machine learning to optimize conversion to sales (SVOD, merchandise) and direct marketing
- able to match the sponsors’ expectations and the audience’s alike.
Levuro took a transmedia storytelling approach to PORSCHE EUROPEAN OPEN and designed the concept supporting the event before, during and after. It comprised of a website, live streaming and social media (Twitter, YouTube and Facebook). As a result, PORSCHE EUROPEAN OPEN reached its new record in 2016 by doubling their number of fans and getting them to “reach the stars”.
White-label turnkey solution
Levuro’s approach was to dedicate an engaging OTT solution to PORSCHE EUROPEAN OPEN. This created a great first opportunity to develop a strong brand experience that contributed to the overall attendee experience.
Levuro used the white-label responsive front-end, a component of Levuro’s platform, to focus on solving two main problems for the PORSCHE EUROPEAN OPEN event:
- Provide important and attractive information regarding the event,
- Get more people to register for the event.
The design Levuro implemented for the event website features more clearly the event schedule, provides easy to spot “Register” triggers and comprehensive pricing options.
The powerful Levuro CMS sitting behind the website offered flexibility in providing continued updates during the event, as well as ability to stream live from the fields of Golf Resort Bad Griesbach.
Levuro consulted in the digital marketing strategy for the event with a transmedia storytelling approach, focused not only on social media, but also on sponsored content campaigns, synchronised with the overall marketing plan. The sponsoring packages have been extended with analytics from engagement data and leads, fed by Levuro’s powerful marketing and analytics tools.
The digital sponsoring packages included:
- video ads, display ads – premium placements
- social media video ads placement
- newsletter integration
- content sponsoring
- transmedia branded content campaigns, including video production and social media management
Supported by Levuro’s solution and services, PORSCHE EUROPEAN OPEN reached its record in 2016, by doubling the total reach of the event. In 2017 we aim to surpass this amount, and we hope to see you at the Green Eagle Golf Courses near the Hansestadt Hamburg, between 26 and 30 of July.