Köln TV

Relaunch local TV Channel Köln TV

The project Köln TV includes increase of audience engagement as well as the relaunch of the digital front-ends and implementation of an automatic video workflow for the new TV channel Köln TV that has originated on the center , founded 2005.

The Challenge

For the new launch of Köln TV in January 2015, a new front-end solution with social engagement features needed to be implemented. Total reach and attractiveness for audience and brands shall be improved.

Approach

Levuro delivered its flexible engagement Solution within 2 months. With Levuro’s solution new revenue streams like branded content and total reach measurement to local brands can be accessed.

“It was great value to work with Levuro on the Köln TV project, they implemented a great OTT social TV solution and were reliable during all phases of the project.”

Christian Hermanns, Project Manager Köln TV, Group Head Digital Strategy OMD Germany

Engagement Marketing Tool

Levuro’s Analytics module enables Köln TV to gain insights to meet their viewers’ needs and bridge the gap between providing a service and solving real challenges. The solution includes:

  • Total Reach Measurements
  • Audience Flow
  • Business Reports

Reaction Bar, live Chat, and Online Contest ensure user engagement.

Website Implementation

Levuro ensured launch within a short timeframe, offering a simple, clean and consistent design for all frontends. The built-in content recommendation module supports editorial choice.

Levuro’s machine learning algorithms find the patterns between articles and user journeys to optimize suggested content. As a result, the audience stays engaged longer.

Automated Workflows

Levuro’s automated publishing process helps Köln TV in optimizing the delivery of content to all devices. For users with TV-like user patterns, clickable schedule Bar/EPG was implemented.

Results

Levuro delivered the solution in a challenging corporate venture environment.

Traffic could be increased by 20% just after 6monthsh after launch. Transmedia Framework and Publishing Online Contests to different channels increased the number of registered users tremendously.