INsight is all about INspirational people with INcredible stories to tell

INSIGHT is committed to pushing the boundaries of linear and non-linear broadcasting. They are a global factual entertainment channel with a passion for creating content that takes the viewer on an adventurous journey to explore and interact with stories. INSIGHT is the first channel that brings a new experience to this generation’s audience by shooting and broadcasting content in Ultra HD.

The Challenge

INSIGHT aimed to deliver Ultra HD in stunning quality with a seamless experience across all devices, live and on-demand while engaging users in 35 countries. All this within 3 months from the launch date in October 2015 at MIPCOM.

Approach

Levuro offers a proprietary white-label interactive over-the-top content (OTT) solution and due to its flexibility and the team’s professionalism, was able to fulfill all of INSIGHTs’ requirements. From cross-device user experience (responsive website, iOS, Android and SmartTV Apps) across multiple regions and languages, to seamless backend publishing workflows and powerful marketing and analytics tools, all in good time for the launch.

“We needed an integrated data driven multiscreen platform and we needed it fast! Levuro offered a turnkey solution that was operational within three months after giving them the assignment. Just in time for our launch at MIPCOM. With the team of Levuro it was great to work with in all project phases.”

Natalie Boot, Director Digital at TV Entertainment Reality Network and Insight

Website Implementation

The INSIGHT cross-device experience starts with its responsive website, a component of Levuro’s platform, offering a simple and clean design that places the content and the end-user in the foreground.

Mobile App Developement

According to Cisco’s latest annual Visual Networking Index forecast (VNI), by 2021 over three quarters (78%) of the world’s mobile data traffic will be video. And INSIGHT gains competitive advantage with Levuro’s native iOS and Android Apps.

Smart TV App

Watching digital video on connected TVs turns to be a mainstream activity. The Smart TV solution is a perfect extension to the Levuro platform in every aspect including its cost-effective licensing model and customizable white label approach. Starting with Samsung Tizen, already available for INSIGHT, the concept will be expanded to other major Smart TV platforms, as well as Android TV and Apple TV in the future.

Marketing Tools

Customers desire experiences, not transactions, and in a world full of distractions, engaging customers beyond the typical purchasing routine is vital for success!.

Analytics is one of the few ways to gain insights to meet the customers’ needs as it helps bridge the gap between providing a service to solving real challenges.  With Levuro’s powerful marketing tools, INSIGHT succeeded in building data into their customer engagement strategy and enhanced the experience between the brand and the viewers.

Automated Workflows

Instead of working harder, INSIGHT leverages Levuro to work smarter. One of the major benefits of Levuro’s broadcast and video platform is the unified backend; allowing the delivery of content to all devices based on a publishing workflow and rules, including SVOD and multi-region. Published to all devices with very little effort.

Results

Supported by Levuro’s platform, INSIGHT successfully built a community around its content, offering a linear and non-linear experience on desktop and mobile in Europe, Asia and Australia. Thanks to Levuro’s integrated solution, INSIGHT was able to report and gain insights about engagement, reach and activity on a global scale.