Asklepios, the German clinical group, is launching its new TV channel – Health TV, under the slogan “My Life. My health. My channel.”
The program, structured in Morning, Daytime as well as Primetime, is intended to provide touching reports, interesting newsletters and fitness units for everyone. The Asklepios subsidiary produces almost all the articles and programs itself. The transmission is to be received free via cable and satellite. There is also an Internet live-stream, a media library for time-independent retrieval of content, as well as offers in social media.
The new health channel has been licensed by the German Commission for Authorization and Supervision (ZAK) as a branch TV broadcaster starting with 17th of November 2016. Within 6 months from receiving the authorization, Health TV aims to fulfill their promise of offering health-related content, live-stream, newsletters and engage with their audience.
Levuro’s Engagement Solution is the answer Health TV was looking for – an optimal live and on-demand video experience, enabling the transmission of the same content as in linear TV, to be broadcasted online and reaching all audiences, wherever they are.
Levuro’s social media engagement tool enables Health TV to increase engagement and increase classical tv reach. The solution includes:
- Video Editor
- Monetization with Branded Content Campaigning
- Monetization with Classical Ads
- Social Media Engagement with Partners and User Generated Content
Levuro’s integrates to Broadcast System, OTT platform and CMS, allowing campaigning over all channels. The platform’s flexibility allows Health TV to easily categorize the content. Additionally, Health TV makes the most of the built-in content recommendation module.
Levuro’s machine learning algorithms find the patterns between articles and user journeys to optimize suggested content. As a result, the audience stays engaged longer.
Levuro’s automated publishing process helps Health TV in optimizing the delivery of content to all devices.